What’s more, it will also be the sole provider of dating-related display ads.
Over 18 million people visited online personal Web sites in June, according to research firm Jupiter/Media Metrix — up from 14.8 million last October.
And nearly one in five men who are online say they do some “window shopping” on the personals at least once a month.
will become the only provider of online dating services for Yahoo in the US and elsewhere.
Some of Yahoo’s European properties were already using instead of the in-house service.
Far from the cloak-and-dagger days of newspaper personals, online dating has gone mainstream.
Yuppie New Yorkers sometimes include their aliases in every e-mail, as part of their virtual calling card.
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Until recently, there had been a catch — the weird factor.
But that’s a distant memory now, since it seems everyone’s doing it.
But love, it turns out, is one of the few things people are willing to buy online.